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Education for the Entrepreneur: Increase Your Chances of Business Success

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Ready to take your company to the next level and attain business success? Alberta SEO Services can provide you with expert web design, social media management, SEO services and much more. Get in touch today!

Entrepreneurs are plucky folks. Even with the allure of decision-making freedom, time flexibility, and all of the other perks that come with being your own boss, the statistics are not in favor of those who strike out to build their own businesses. While there are legendary stories of entrepreneurs who did not attend or finish college — or in some cases, high school — those cases are not the norm. 

It may not be prudent to entrust your tireless efforts and financial investment into just luck and a good idea. Rather, when you are just setting up your business — or it’s in its early stages — are good openings to add more tools to your toolbox. One such tool is filling your education gaps to help your company — and you — reach your full potential. 

Bringing your idea to market

The primary reason to further your education is to replace any current knowledge voids that could be detrimental to your business. For example, if you can build or repair a computer with your eyes closed but don’t know how to write a business plan or understand CRM, getting a marketing degree or adding an advanced degree in business to your bachelor’s degree might increase your ability to create a business out of your talents; thus, upping your chances of success. Remember, it’s not just about starting a business; it’s also about running one. From customer pipelines to investor or banker pitching, you will be responsible for all of it — at least for a time.

Other learning tools

If you don’t have the money or time to dedicate to getting a full-blown degree, look for other educational opportunities available to you. The Canadian government has an online learning platform for small business owners to ensure you start out on the right foot. Other organizations geared toward specific population groups — such as minorities, women, and veterans — also offer knowledge and networking resources to help you learn and grow.

Don’t overlook your area chamber of commerce, either — they are not just interested in the major employers in their respective cities. You are likely to find several small business resources there, including discounts, partnerships, networking and marketing opportunities, and opportunities for professional development.

Location, location, location

Before you even begin to think about your physical or storefront location or your online presence and e-commerce capabilities, you need to back up and consider what city and state you should start your business. Per Crowdspring, some of the best practices to start a business are simply more “friendly” when it comes to things like accessible financing, average growth, and labor costs. Also think about how easy it will be to attract qualified help: What is the cost of living in that city? What would your average employee have to earn to be able to afford rent? Are there any transportation issues?

You’ll also want to consider the current available workforce. If your job openings require a college degree, locating your business in a college town may be another important and valuable consideration. This also creates avenues for college internships, which can help you with free or low-cost workers while training them your way for possible future employment.

Explore existing tools

Your workforce doesn’t need to be in-house, of course, especially these days, and your clientele could be located anywhere. Whether you’re flying solo or leading a fleet, you’re sure to benefit from the various freelancer tools available for conducting business on the fly.

Improve customer engagement with IFTTT, improve traffic to your website via Sumo, or use Mailchimp to take your email outreach to the next level. This is the electronic age, so put technology to work in ways that will serve you well.

Your own job security

There are several factors that determine small business success. If you are an industry SEO expert and have done your market research, you have important building blocks. However, there are so many other things that could happen that are out of your control — consider the pandemic, for one, or a well-funded competitor who moves into your city and cuts into your market share. Having a solid education puts you on better footing to stay strong when hiccups come your way. 

Photo: Unsplash
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Article: Gloria Martinez

Quick SEO Tips For Beginners

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local SEO Servics CalgaryHere are a few SEO tips that even a beginner can master as far as SEO practices on the web.

One of the most important off-page SEO practices is trust! Trust is really the most important in all online relationships. When thinking of designing a website and building associated Web 2.0 and Social Media sites, you need to be honest, open, and communicative effectively with your potential clients if you hope to build long lasting relationships. Not meeting someone in person to discuss business really requires a leap of faith on their part, after-all they are paying you, not the other way around.

One of the most difficult things to remember when it comes to SEO (search engine optimization) is that making a few SEO mistakes here and there may have a huge negative impact on your search engine rankings. Always read up on new SEO trends to keep your web optimization and backlinks building processes to a minimum.

 

Content is King

content writing calgaryWhat you have to always bear in mind is that you must have a good, well-written and unique content that focuses on your primary keyword or keyword phrase. Searching on topics within your local Calgary area is important to getting found in your local SEO search results pages.

One of the big things to remember when writing quality content is to have engaging, informative, and fresh content that attracts visitors right from the web through organic search engine results.

The best SEO strategy is to start with researched and quality content and then to optimize your articles and blog posts by using proper SEO practices in order to build a target audience and to increase your online reputation.

 

Things to remember:

  • Keywords (keyword phrases, long-tail keywords)
  • Headers (meta)
  • Subtitles (use H1, H2, H3 )
  • Bullet points
  • Engaging content (posts, articles, info-graphics, videos, whiteboards sales videos)
  • Reviews (testimonials, citations)

 

Authority Backlinks Building

You must build a network of quality backlinks using your keyword phrase as the link. Try to get backlinks from content-related blogs on the internet in your niche.

When you do the link building, think quality not quantity. One single, good, and authoritative links can contribute a lot for your site than a dozen poor quality links.

 

Social Marketing and SEO

Understand the social marketing since it is a strong part of SEO. The more you get yourself know about sits like Digg, del.icio.us, Facebook, Twitter, etc., the better you will be able to compete in search. Social networking is a big part of SEO and these social backlinks are part of the overall Google algorithm since 2015.

 

Do Not Overdo Anchor Text

If you make all your inbound links looked same, it will look like automation which Google frowns upon. Use your URL sometimes and your company other times. For instance, put SEO Traffic Calgary occasionally, Targeted SEO Traffic as well, Affordable SEO Services some other times, etc. to mix it up and use long-tail keywords whenever you can.

 

Publish a blog

Writing fresh content regularly will surely help improve your rankings. Be sure to add new article and other useful website content like press releases that have relevancy to your site in the eyes of the search engines.

The more quality articles and blog posts you make on relevant related content on your site and other web 2.0 support blogs, the more you will seem like an authority and expert on any subject matter within your niche. Trying writing content that creates a great user experience (UX) and will keep them on your website.

Create great articles that visitors will want to share on top social media channels. This is a great way to build a targeted audience within your niche.

 

SEO is not a one-shot process

The search landscape changes daily, so keep working on it until you get the results you are expecting. It may take months, or even years, but once you get the hang of it, you’ll get it done quickly and become an SEO expert in the process.

Write content, optimize it for the search engines, create backlinks in related markets, and share on social networks. This is a great way to ensure your page rank with increase monthly!

 

Make Your Website Search Engine Friendly

There are a few things you can do to make sure your website is search engine friendly. For instance, change your website theme to one that is robust and has SEO and Social Media plugins. On-page SEO changes will allow it to be more friendly to the search engines including Google, Bing, and Yahoo.

Remember that the point of SEO lies not on what you are saying, but how you are saying it, and what you have set for determining your sites performance. Site speed when loading, mobile friendly, and error-free broken links are all factors in ranking your page.

So, be always aware of how you build the website with website optimization in mind. There are many web design checklists that would be helpful in determining what to include on your website even before you design it.

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